Microsoft Dynamics CRM Cited as a Leader by Forrester Research Inc.
Microsoft Dynamics CRM has earned recognition from Forrester Research Inc., a leading independent research firm, as a Leader in The Forrester Wave™: CRM Suites for Midsized, Q2 2010 (June 2010) and The Forrester Wave™: CRM Suites for Large Organizations, Q2 2010 (June 2010) reports. According to Forrester, vendors in the Leader category have both a strong product and strategy.
“Although many CRM technology projects were deferred or cancelled in 2009, our latest research spotlights that organizations of all sizes are now investing again to improve the customer management capabilities they’ve neglected during the past 18 months. If you are a business process leader in a large [or midsized] organization, you’re challenged to pick the best CRM solution to enable your company to capitalize on the upturn,” wrote William Band, vice president and principal analyst, Forrester Research, in the reports. “Microsoft Dynamics CRM shines by offering flexibility for large and midsized organizations. As a result, Microsoft is pursuing its strategy for penetrating the CRM market through offering buyers the ‘Power of Choice’ so that companies may choose how to deploy, how to pay, and how to use the application.”
The Forrester Wave reports evaluated the strengths and weaknesses of 19 customer relationship management (CRM) suite solutions against 516 criteria reflecting the requirements of midsized organizations and 18 CRM solutions for large organizations against 516 criteria reflecting the requirements of large organizations. These criteria included, among other factors, offering a multifunctional CRM application suite, a solution targeted to multiple industries, and a product now in general release and in wide use by customers.
Read the Forrester report for midsized Organizations here.