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​Challenges vs. Solutions and Benefits with Absalon CRM

Challenges

Solution by Absalon​

Benefits

Hard to target Key Decision Makers and Stakeholders both inside and outside of clinics and institutions​

Easy to target Key Decision Makers. Hierarchies and influence networks. Ability to Manage marketing activities tailor made for specific decision makers

  • ​Improve Sales Performance
  • Improved Individual Productivity
​A lot of time is spent logging Sales Calls ​Several tasks have been automated. Possible to report many contacts in the same sales call. Direct links to relevant market materials
  • ​Improved Individual Productivity
The primary value of Sales Calls is the Activity Level​ ​Meta-data driven input gives insight of specific customer needs, messages promoted with exact outcome. Visualized in dashboards.
  • ​Improved Individual Productivity
Challenges to plan and prioritize sales call effectively Planning sales call integrated with MS Outlook and additional Map-integration as well as Calendar/Route Planning, Dashboards etc
  • Improved Individual Productivity
  • Resource Optimizations
​Manage samples and marketing materials is ineffective ​Integrated Sample and material management directly on the Sales Call
  • Improved Inventory Management
  • Individual Productivity
A lot of time is spent on managing Events and Trainings​ ​Ability to manage Events and Trainings with participation, expenses and results
  • ​Improved Customer Loyalty
  • Improved Individual Productivity

Inbound questions and cases are managed manually, responses slow and not communicated to sales reps

Flexible Case management processes with intergrated view for all customer facing personnel
  • ​Improved Customer Loyalty
  • Improved Individual Productivity
 

Process Overview - Direct. Create. Execute

Absalon CRM 2011 is built upon the Microsoft Dynamics CRM 2011 platform. Microsoft set the bar high by developing the Certified for Microsoft Dynamics accreditation program.

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Absalon CRM Functionality for Biotech

Check out the functionality for Marketing, Sales, Cross Processes and Service and Support.

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Sales and Marketing for Pharma

Acknowledge the Patients Need Instead of Continuing Traditional Product Focus

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