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​Absalon CRM Functionality for Pharmaceuticals
Marketing
Area​ ​Functionality MS CRM​ Absalon CRM​
CRM/ xRM​
​Marketing ​Market Segmentation ​40% ​60% ​CRM
Marketing​ ​Campaign Management ​70% ​30% ​CRM
​Marketing ​Campaign Sales Call Interactions ​0% ​100% ​CRM
​Marketing ​Product $ Solution Management ​40% ​60% ​CRM
​Marketing ​Category Analysis ​0% ​100% ​CRM
​Marketing ​Decision Making Targeting ​40% ​60% ​CRM
​Marketing ​Product/Solution Detailing ​0% ​100% ​CRM
​Marketing ​Event Management ​0% ​100% ​CRM
Sales 
Area​ ​Functionality ​MS CRM ​Absalon CRM ​CRM/ xRM
​Account Manager ​Account and/or Partner Plans ​0% ​100% ​CRM
Opportunity Management​ ​Order Management ​60% ​40% ​CRM
Sales Call Management​ ​Sales Call Planning ​20% ​80% ​CRM
Sales Call Management​ ​Sales Call Execution ​20% ​80% ​CRM
Sales Call Management​ ​Sales Call Reporting ​20% ​80% ​CRM
​Sales Call Management ​Sales Call Route Planning ​30% ​80% ​CRM
Sales Force Management​ ​Manage Sales Territories ​60% ​40% ​CRM
Sales Force Management​ ​Manage Dynamic Quotas ​100% ​0% ​CRM
 
​Service and Support
S​Area ​Functionality ​MS CRM ​Absalon CRM ​CRM/ xRM
​Training Management ​Training Programmes & Courses ​0% ​100% ​xRM
​​Training Management ​Training Templates ​0% ​100% ​xRM
​​Training Management ​Manage Training Participation ​0% ​100% ​xRM
​​Training Management ​Manage Exams and Certifications ​0% ​100% ​xRM
​Support Management ​Support Case Management ​70% ​30% ​CRM
​Support Management Multiple Support Case Processes ​0% ​100% ​CRM
​Support Management ​Manage Inventories and Samples ​0% ​100% ​xRM
​Support Management ​Support Portal and E-Service ​20% ​80% ​CRM
 
​Cross Processes
​Area ​Functionality ​MS CRM ​Absalon CRM ​CRM/ xRM
​Account Management ​Contact Management ​60% ​40% ​CRM
​Account Management ​Account Management ​60% ​40% ​CRM
​General Business Management ​Business Plans ​0% ​100% ​xRM
​General Business Management ​Business Goals & Dynamics KPIs ​100% ​0% ​xRM
​​General Business Management ​File and Doc Management ​100% ​0% ​xRM
​​General Business Management ​Dashboard Analysis ​80% ​20% ​xRM
​​General Business Management ​Support Portal and E-Service ​0% ​100% ​xRM
​Human Resource Management ​Staff and Departments ​0% ​100% ​xRM
​​Human Resource Management ​Competence Management ​0% ​100% ​xRM
​​Human Resource Management ​Recruitment Management ​0% ​100% ​xRM
​​Human Resource Management ​Performance Reviews ​0% ​100% ​xRM
 

Agility and Flexibility

In an industry like Biotech with a constantly changing business environment, Microsoft’s definition of “Dynamic Business” is applicable.

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Challenges vs. Solutions and Benefits with Absalon CRM

Improved market segmentation models. Market-oriented meta-data on all key activities such as Opportunities, Projects etc

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Pharmaceuticals

Pharmaceutical biotechnology is a futuristic industry. Modern biotechnology in pharmaceuticals is definitely different from traditional biotechnology that focused on secondary metabolites, antibiotics, steroids, vitamins, etc.

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