Area Functionality MS CRM Absalon CRM CRM/ xRM Marketing Market Segmentation 40% 60% CRM Marketing Campaign Management 70% 30% CRM Marketing Campaign Based Sales Call Interactions 0% 100% CRM Marketing Product & Solution Management 40% 60% CRM Marketing Category Analysis 0% 100% CRM Marketing Decision Making Targeting 40% 60% CRM Marketing Product/Solution Detailing 0% 100% CRM Marketing Event Management 0% 100% CRM
Challeng: Hard to target all Key Decision Makers and stakeholders effectively. Solution: Easy to target Key Decision Makers.Ability to Manage marketing activities tailor made for specific decision makers.
In an industry like Medtech with a constant changing business environment, Microsoft’s definition of “Dynamic Business” is applicable.
Despite discouraging early experiences within Medtech there are many firms that are re-examining the benefits of customer relationship management systems and finding implementation easier this time around. Customer relationship management enables seamless customer support by leveraging company data across the sales, marketing, and service functions.