NFP organisations are trying to find new ways to stay relevant to the various causes or values they share with donors / members. Here are FOUR key ways ways to improve your engagement.

Segmentation by interests

By building up a richer profile of topics, interests or causes your members / donors are interested in. From this you can communicate more relevant information. This can be far more sophisticated than ticking boxes on websites or paper forms.

You can  build a history of their interests from products purchased, causes supported, events attended, website pages visited, social media topics they have responded to.  

Social Media to identify donors and members

There are a number of ways to directly integrate your social media campaigns with Dynamics CRM. Manage your TWITTER feeds, promote TWITTER followers to leads and donors. Encouraging FACEBOOK users to give there contact details by promoting causes or offers allowing direct communication via Dynamics CRM.

Make your content accessable

Intranets allows access to high value content and can be a key reason why members pay their membership fees. Additional revenue can be gained by allowing non members to pay for content on a "pay as you go basis". Building internet and intanets with SharePoint and eCommerce capability gives additional revenue opportunities and reduces back office processing costs. 

Smart SMS Campaigns

Smart SMS solutions allow you to communicate quickly via mobile phones. Example:The ability to fill "low fill rate events or courses" using intelligent SMS. Sending an automated SMS that intelligently allows end user to say YES or NO to the offer, direct contact can then be made only to those who expressed an interest.

To request more information or see a demonstration please contact us on 01865 600582.