About TV1
A group of communications and marketing services placed into the new world of online communication, with strategies that align the various elements of communication, integrate online and offline, traditional and emerging media.
Aimed at building relationships, the valuation of trademarks and business expansion, comprises six specialized agencies and complementary.
They are trained to work synergistically to create innovative solutions based on new paradigms of digital logic: interaction, personalization, collaboration, and measuring results.
- TV1 PR – Corporate relations management.
- TV1 Video – Images for all platforms.
- TV1 Events – Communication and marketing in person.
- TV1.Com – Interactive marketing strategies.
- TV1 Editorial – Brand content and communication.
- GNova – The new generation in advertising.
The challenge
Show proof of concept that could surpass 10 market solutions evaluated by the TV1 Group to analyze the best solution that meets the technical requirements and business.
The project, from software deciding to their implementation in production, it could take no longer than 30 days.
The solution
Microsoft Dynamics CRM 2011 Online in addition to meet the technical needs with the support of AlfaPeople to customize the software, has superpassed all other solutions, it was not necessary to invest in infrastructure (the whole service provided by Microsoft: servers, contingency, backup, security, high availability, skilled labor to manage, etc.) and full integration with Outlook.
We adopt the criterion to change the process of the TV1 Group to adapt to the software, otherwise it would not be possible to deploy the software customized within desired target.
Benefit for the customer
- Presentation of proof of concept done by AlfaPeople met the business requirements.
- Microsoft Dynamics CRM 2011 met the technical requirements.
- Customized software implementation in a short period (the time could not be more than 30 days).
- Adherence in all the business needs of the TV1 Group.
- There was no need to invest in infrastructure because all service is provided by Microsoft
- The application offers several choices of parameterization, reducing the need for customization.
- Full integration with Outlook.
- Accessible from any computer with Internet (in the future is provided a mobile version).
AlfaPeople's role
Customize Microsoft Dynamics CRM 2011 Online to meet the TV1 Group’s business. Modification of the client process to adapt the software to deploy within 30 days and train 120 users involved to learn how Dynamics CRM integrates with processes group and use the tool.